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Navigating Communication with the Seller When Buying a Business

  • Writer: Yulia Savchenko
    Yulia Savchenko
  • Jan 15
  • 2 min read

A close-up of two people shaking hands over a clipboard with a contract document

When you're interested in buying a business and happen to know the seller personally, it's natural to wonder if you can reach out to them directly to discuss the opportunity. While personal connections can be valuable, it's essential to follow the proper protocols and respect the established procedures, especially if you've signed a Non-Disclosure Agreement (NDA) with a brokerage company. Here's how to navigate communication with the seller in a respectful and compliant manner:


1. Review the NDA:


  • Understand the Terms: Carefully review the NDA you've signed with the brokerage company. NDAs typically include clauses that restrict direct communication with the seller.


2. Contact the Broker:


  • Consult with the Broker: Reach out to the business broker you're working with. They are the intermediaries facilitating the transaction and are familiar with the seller's preferences and the terms of the NDA.


  • Broker-Facilitated Communication: Discuss your desire to speak with the seller directly with the broker. They can coordinate a conference call or meeting that involves both parties, ensuring that the communication remains within the boundaries of the agreement.


3. Respect Seller's Preferences:


  • Seller's Wishes: Keep in mind that the seller may have specific requests or preferences regarding communication. It's essential to respect their wishes and adhere to the established process.


4. Maintain Confidentiality:


  • Confidential Information: Be cautious not to disclose any sensitive or confidential information about the business, especially if direct communication is permitted. Maintain the confidentiality and integrity of the transaction.


5. Broker's Expertise:


  • Leverage the Broker's Expertise: The broker plays a crucial role in facilitating a successful transaction. They can provide guidance, answer questions, and ensure that both parties are on the same page.


6. Focus on the Transaction:


  • Stay Goal-Oriented: Remember that the primary goal is to complete the business transaction successfully. Clear and respectful communication, facilitated by the broker, can contribute to a smooth process.


In most cases, it's best to work through the broker when communicating with the seller, even if you have a personal connection. The broker can help ensure that the transaction remains compliant with the NDA and that all parties are aligned in their discussions.


If you have questions about communicating with the seller or need guidance on any aspect of buying a business, consider reaching out to Sam Curcio, a trusted business broker in New York. Sam can provide expert advice and assistance tailored to your specific situation, helping you navigate the buying process effectively.


Interested in buying a business in New York? Contact Sam Curcio for professional support and guidance throughout the process.

SAM CURCIO • BUSINESS BROKER

Confidential, results-driven representation for New York business owners. Proven 4-step process from valuation to closing. Member of Transworld Business Advisors of New York.

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